Where is media headed now?


Back in the day when media and music was first being broadcasted, we were trying to figure out ways to capture those moments. From the news media to music and presidential talks, we knew we wanted to be able to record the voices and tones but it seemed so unlikely.

Then the “record” was discovered and the capturing of sound never looked back. The onset of 33’s and 45’s would soon take the nation by storm and so began the record industry as a whole. It’s truly amazing if you stop to think about all the billions of dollars this simple invention is responsible for.

After the invention of the album and records we moved on to wanting to play music in our vehicles. But as we all know, records skip and the technology associated with shocks and struts back in the 1950’s and 60’s certainly wasn’t conducive to playing a record inside of a moving vehicle. Low and behold!! Here comes the invention of the 8btrack player.

These giant cartridges that we all collected way back when, could now be inserted into a tape deck and played inside of a moving vehicle.

The 8 track was just that. Something that pretty much only could play 8 tracks appeared to be as far as technology was going to take us. So we collected and coveted the cassettes. The artwork on the cassettes were published to attract and intrigue the savviest collectors and to compete with the well-established record album.

But as soon as the 8 track began to gather legitimate steam, the cassette tape was invented. The smaller cassette tape allowed for a much smaller console as well as a cartridge that was about 1/4th the size of the bulky predecessor.

In addition to being far more lean, the smaller cassette tape could now hold about twice as much music as the old 8 tracks. Boy did we think we think we scored the goods. I can recall stacking my cassettes in their cases and admiring my collection of music.

The cassettes had a nifty little fold out inside of their cases that contained lyrics, pictures and band bios. These were meant to replace the things that normally came in a larger size inside of a record album.

The smaller cassettes hung around for quite some time. Brands such as Maxell began producing low noise cassettes with longer play capabilities. Now that our boom box radios have cassette players on them we now have the invention of being able to create our very own recordings!

What an exciting time. The days of waiting by the radio with your fingers on the record buttons have begun.

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